To be constantly outside, at the forefront of an increasingly dynamic world for an entire decade requires not only the right state of mind, but also the equipment to support that journey. For the 10th. anniversary of HYPEBEAST one of the major driving forces in urban culture and fashion, the online magazine teamed up with adidas to create just that, a highly advanced collaboration combining functionality and style.
The collaboration is the rst ever “uncaged version” of the popular adidas UltraBOOST silhouette, providing the inspiration for city dwellers to go further into the vast realm of today’s possibilities. As with HYPEBEAST’s strong history of nding unorthodox ideas and pushing boundaries, it takes a visionary approach to explore new grounds. The only way to truly discover is to break away from the old and take the rst step into an unknown environment.
Designed for this very reason, the UltraBOOST UNCAGED boasts a variety of unique features, fusing design, durability and technology, making the highly progressive running silhouette the perfect equipment for a fast-paced life.
The UltraBOOST UNCAGED comes with a specially developed all-white Continental© outsole for state-of-the-art cushioning while guaranteeing the highest levels of grip on any urban terrain. Other details include a butter-soft leather insole debossed with the HYPEBEAST logo. On top of that, the shoe is equipped with an NCF chip - adidas’ latest high-tech gadget. The NFC technology directs users to a microsite with exclusive content via their mobile devices by simply tapping their Android phone directly on the chip. Other mobile user can easily scan the QR code found on the hangtag that comes with the sneaker for access. Additional exclusive content will be released on a weekly basis.
We will releasing a very limited amount both in-store and online on December 18th.