adidas PW BBC Stan Smith PonyHair S32037
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In 2005 Pharrell Williams set his sights on the world of sneakers and launched footwear label ‘Ice Cream’. The look: A repeat pattern of diamonds and dollar signs was quickly championed by street style devotees worldwide, mere months later his ‘Billionaire Boys Club’ brand was embraced by all or at least those fast enough to track it down before it sold out.
A decade later, Pharrell Williams and adidas are reactivating the DNA of the shoe that signaled the start of this phenomenon in the guise of a tribute to the iconic Stan Smith model. This new reworking of the world’s greatest and most recognizable tennis shoe features a carefully considered material mix of smooth pony hair with a detailed repeat print of the original ‘diamonds and dollar signs’ Ice Cream branding on the upper and a soft full leather tongue and lining.
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