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Puma R698 EWYK 359275-01


Brand Puma

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“Eat What You Kill”, or “EWYK”, speaks to the humble beginnings of Frank The Butcher’s life and the journey of striving for excellence without allowing his past to dictate his future. This message is especially important to Frank because he continues to dedicate time to speaking to at risk teens on the importance of working towards their goals and making a difference.

The mantra itself is less preachy: “Eat What You Kill”. Work hard for what you deserve. All is earned. Nothing is given. Hunt with purpose. It can be applied in many scenarios life, sports or corporate culture. ­–Frank the Butcher.